Loops Esports - KIC & ChokBR
Loops — KIC World Championship campaign. Social media for the team in Honor of Kings (Chokbr and KIC): live, gameday and lineup posts. Giant green and black typography, confident portraits and the “Made in Brazil” seal reinforcing the ambition of representing the country on the international stage.
- Service
- Creatives
- Category
- Esports
- Client
- Loops
- Year
- 2026
About the project
For the Loops team, I created the social media set for the campaign toward the Honor of Kings KIC World Championship, covering the Chokbr and KIC stages — “we're live” posts, gameday and roster presentation. The challenge was to build a visual identity that translated the team's ambition of representing Brazil at an international level, with the weight and presence of a champion.
The art direction bets on giant all-caps typography (“VICTORY”, “MAKE THE L”) laid over the players' portraits, creating tension between word and image. Vibrant green against dark backgrounds reinforces the brand's identity, while the athletes' confident poses communicate the team's winning mindset — always anchored in the “Made in Brazil” seal.
