Feelture
Feelture — Financial Consultancy. Institutional social media with educational content on business financial management and a presentation of services. Black and gold identity with 3D elements (charts, coins), serif typography and provocative copy, conveying authority and sophistication to a business audience.
- Service
- Creatives & Carousels
- Category
- Social Media
- Client
- Criatico Company
- Year
- 2026
About the project
For Feelture, a financial consultancy, I created a set of institutional social media pieces focused on educational and lead-generation content — posts that prompt reflection on business financial management and introduce the brand's services (Diagnosis, Consulting and Financial Advisory). The challenge was to convey authority and seriousness without falling into the generic look of “finance content”, creating a language premium enough to speak to business owners.
The art direction uses a deep black background with golden 3D elements — charts, coins, cash-flow icons — that reinforce the financial theme in a sophisticated, tactile way. The serif typography combined with the brand's (:::) symbol creates a recognizable visual signature across all pieces, while direct, provocative phrases (“But there's never any money left?”, “Finance is not a gamble”) lead the viewer from a common problem to the solution the consultancy offers.
