Alpha7 Esports - PUBGM
Alpha7 — PUBG Mobile lineup. Social media for the PMGO Split 1, PMGO Indonesia, PMMI and EWC championships: gameday, live, roster announcement and result posts. Orange and black identity with lighting effects, 3D elements in victory moments and condensed typography, keeping brand consistency across multiple championships.
- Service
- Creatives
- Category
- Esports
- Client
- Alpha7
- Year
- 2026
About the project
For Alpha7, I created the social media set for the PUBG Mobile lineup, covering four championships across the season — PMGO Split 1, PMGO Indonesia, PMMI and EWC — with gameday, live, roster announcement and result (winner/WWCD) posts. The challenge was to keep an identity strong enough to carry across multiple championships and announcement formats without losing the brand's immediate recognition.
The art direction uses intense orange over a dark background, with lighting effects and speed lines that evoke the tension of the match, plus 3D elements (the EWC trophy, the victory icon) to highlight moments of achievement. The impactful all-caps typography (“READY FOR THE BATTLE”, “GAMEDAY”, “WWCD”) and the players' photos in confident poses complete the system, communicating consistency even with the variety of formats a season full of championships demands.
