Liderança Automóveis
A social media post system for Liderança Automóveis, with a red and black identity, combining vehicle ads and educational content to strengthen the brand and generate leads.
- Service
- Creatives
- Category
- Social Media
- Client
- Altuza Mkt Automotivo
- Year
- 2026
About the project
Liderança Automóveis is a new and used vehicle dealership that wanted a stronger, more consistent presence on social media, with pieces capable of conveying credibility and sophistication while also driving sales conversion.
For this project, we developed a visual post system for the feed split into two complementary fronts: showcase pieces, with total focus on the vehicle and on objective purchase data (price, year, transmission, engine, mileage), and educational pieces, which bring the brand closer to the audience by answering common questions from people thinking about changing cars — such as vehicle categories, signs that it's time to switch and how financing works.
The visual identity was built around the brand's red and black, with large diagonal graphic elements that give the compositions dynamism and create a recognizable visual signature, even when the car changes with every post. The condensed, all-caps typography reinforces the robust, trustworthy personality the automotive sector calls for, while the neutral background keeps the vehicle as the absolute protagonist of each piece.
The result is a cohesive set of templates, replicable for different models and offers, that strengthens Liderança Automóveis' brand recognition in the feed and turns every post into a real lead-generation opportunity.
