Kod Royals - LBFF
KOD Royals — LBFF campaign. Social media set for the team in the LBFF (Brazilian Free Fire League): live, gameday and player lineup posts. Art direction with a shattered-glass effect, a black and gold palette and condensed typography, reinforcing the “Built to be Royal” positioning with strength and attitude.
- Service
- Creatives
- Category
- Esports
- Year
- 2026
About the project
For the KOD Royals team, I created the social media set for the LBFF (Brazilian Free Fire League) campaign — “we're live” posts, gameday and player lineup. The challenge was to convey the team's aggressiveness and status (“Built to be Royal”) in a cohesive visual package that worked both for pre-game hype and for roster presentation.
The art direction uses the shattered-glass effect as an element of impact, evoking broken expectations and the intensity of the competition. The black and gold palette reinforces the team's “royal” identity, with the brand's lion as the central symbol of strength. Condensed, all-caps typography brings the direct, urgent tone of esports communication.
