Alpha7 Esports - MLBB
Alpha7 — MCT AMER campaign. Social media for the team’s BR (orange) and NA (black) lines in Mobile Legends: Bang Bang: live, gameday and lineup posts. One visual system with condensed typography and dramatic lighting, telling the two teams apart by color without losing the brand’s single identity.
- Service
- Creatives
- Category
- Esports
- Client
- Alpha7
- Year
- 2026
About the project
For Alpha7, I created the social media set for the MCT AMER campaign (Mobile Legends: Bang Bang), covering the team's two lines — BR and NA — with live, gameday and roster presentation posts. The challenge was to create a single visual system capable of representing both teams without losing identity, telling them apart by color while keeping the same brand language.
The art direction uses vibrant orange for the BR line and black for the NA line, both with the same dramatic lighting treatment and condensed all-caps typography (“GAMEDAY”, “VICTORY”, “LIVE ON”). The players' portraits, with attitude-filled poses and gestures typical of the gamer universe, reinforce the presence and identity of each line within the same system.
